Simple ROI Calculator
for Ads
Calculate your pay per click ROI instantly. Free, accurate, and simple. Discover if your paid campaigns are really paying off.
Why Use Our PPC ROI Calculator?
Instant ROI Analysis
Skip the math. Get immediate insight into how your campaigns are really performing.
Data-Driven Decisions
Input real campaign metrics to get accurate, actionable ROI calculations.
Smarter Ad Spend
Know where to double down and where to cut back with confidence.
No Sign-Up Required
Use the tool right away. No forms, no friction.
Download your results in one click to share with your team or stakeholders.
The amount you pay every time someone clicks on your ad.
Cost per Click ($)
The percentage of users who clicked on your ad and then completed a desired action, like making a purchase or signing up.
Conversion Rate (%)
The average amount of money a customer spends per order.
Average Order Value (AOV)
The total number of times users clicked on your ad.
Clicks
Based on these numbers, here's what you can expect in terms of return on investment*
Estimated Conversions
Revenue
ROI
Where
Revenue = Total income generated from your PPC campaign
Cost = Total amount spent on the PPC campaign (ad spend + any related expenses)
Why ROI Matters for PPC
Your Return on Investment (ROI) tells you the real story of your PPC performance.
While ROAS (Return on Ad Spend) shows revenue generated, ROI includes your costs — giving you a more complete picture.
Understanding your ROI helps you:
Based on true profitability, not just traffic or clicks.
By identifying campaigns or keywords that are draining your budget.
To your team or leadership with clear, bottom-line data.
Knowing which campaigns deserve more investment.
