Case Study

Authentic Wins, Authentic Freedom – See How BiziBusiness Makes It Happen

Dr. Woof Apparel

Link to website: https://www.drwoofapparel.com/

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50%

INCREASE IN
REVENUE

34x

INCREASE IN
EMAIL OPEN RATES

30+

INCREASE IN
CLICK-THOUGH RATES

Summary of Key Results

In our partnership with Dr. Woof Apparel for their US and Australian websites, Tech-One significantly enhanced their online sales and visibility.

By optimizing search terms and retargeting the main audience, we achieved substantial increases in sales and dominated impression shares in both markets.

Specifically, in Australia, conversions rose by 124.86% and total sales by 82%, with Dr. Woof Apparel capturing the top spot in Google Shopping. In the US, total sales surged by 71%, and Google Ads sales soared by 400% within the first 3 months.

Find out how we did it:

About Dr. Woof Apparel

Dr. Woof Apparel  They primarily serve two markets: Dr. Woof US (https://www.drwoofapparel.com/) and Dr. Woof AU (https://www.drwoofapparel.com.au/).

Their products are designed to cater to all skill levels, from beginners to seasoned paddlers, ensuring everyone can enjoy the thrill of paddleboarding.

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The Results for Australia

In the first three months of implementing a refined ad setup and retargeting strategy, we achieved a remarkable 124.86% increase in conversions, with only a quarter of the budget invested in ad campaigns. Total sales rose by 82%, with a 80% increase in total orders, including a 71% boost in Google Ads orders.

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By retargeting our audience and leveraging demographic and behavioral data, we boosted clicks and engagements by an impressive 47.68% in just 1 month.

Our online presence started to improve tremendously in just 3 months since the start of 2023, leading to Dr. Woof Apparel achieving the 2nd position in the overall competitive scrubs market within just 3 months. This rapid ascent highlights the effectiveness of our digital marketing strategies in a highly competitive sector.

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For Google Shopping, we’ve propelled Dr. Woof AU to capture 68% of the impression share, securing the top 1 position among all competitors.

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The Results for The U.S

During the first three months of implementing a refined ad setup and retargeting strategy, total sales surged by 71%, with a 43% increase in total orders and an impressive 400% boost in Google Ads sales.

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For Google Shopping, we’ve propelled Dr. Woof AU to capture 74% of the impression share, securing the top 2 position among all competitors (just after Etsy).

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Keyword Acquisition

We are nearing 1,000 highly relevant keywords appearing on Google’s 1st and 2nd pages, with 347 keywords ranking between 4th and 10th positions and 133 keywords in the top 3.

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“Our partnership with Tech-One has transformed Google into a pivotal revenue channel for us. The team at Tech-One has consistently delivered valuable insights, transparent outcomes, and unwavering support. With their assistance, our Q1 KPI was met way sooner than our initial expectations! We highly recommend Tech-One for their exceptional services.”

An | Co-Founder of Dr. Woof Apparel

The Challenges

Despite the high quality of Dr. Woof Apparel products, reaching the right customers proved challenging. Our team recognized that an exceptional paid media campaign was needed to connect them with their target audience and scale their growth effectively.

Previously, the Dr. Woof Apparel team had attempted to promote their brand via social media channels but fell short of achieving satisfactory results. Their brand struggled to gain visibility in a highly competitive market and lacked the impact they desired.

Another major issue was the absence of advanced targeting and effective ad recall in their campaigns, leading to a poor return on ad spend. Consequently, their efforts were neither effective nor profitable.

What Tech-One Did Differently

Leveraging our digital marketing expertise, we crafted a dynamic campaign for Dr. Woof with the goal of boosting sales and expanding their reach. Here’s our approach:

  • Aggressive strategy: Leveraging our digital marketing expertise, we crafted a dynamic campaign for Swanlake with the goal of boosting sales and expanding their reach. Here’s our approach:
  • Employed Google Shopping and Search Campaigns: In order to drive relevant traffic to Dr. Woof’s product and category pages, increase product views, and refine the retargeting process to boost sales while maintaining a low cost per sale.

Strategy Implementation

  • Market Research:
    • Conduct in-depth analysis of the clothing market, identifying key competitors and current market trends.
    • Understand the target audience’s preferences, behaviors, and buying patterns.
  • Ad Development:
    • Create visually appealing and brand-centric ads that resonate with Dr. Woof’s brand identity.
    • Develop ad copy that highlights the unique selling points (USPs) of Dr. Woof’s products.
  • Leverage Behavior Data:
    • Incorporate behavior data, such as browsing history, purchase history, and engagement levels, into your targeting strategy.
    • Use this data to fine-tune audience segments and ad content to maximize relevance and appeal.
  • Ongoing Monitoring and Adjustments
    • Continuously monitor the performance of lookalike targeting campaigns, analyzing key metrics like conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).
    • Test and optimize ad creatives, targeting parameters, and bidding strategies to ensure maximum ROI.
    • Adjust the lookalike audience periodically to reflect changes in customer behavior and market conditions.

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