iROCKER
Link to website: https://irockersup.com/
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Tăng Trưởng Doanh Thu
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Tỷ Lệ Nhấp Chuột
Summary of Key Results
In our collaboration with iRocker for 2 of their websites (US and Canada), Tech-One significantly enhanced their online visibility and search engine performance.
By optimizing keywords, creating quality content, and building credibility, we achieved a 4x increase in organic traffic in just 3 months.
iRocker US experienced a 251.3% rise in the top 3 keyword rankings, while iRocker CA improve their top 3s by 353.4%, leading to a notable improvement in lead generation and sales.
Find out how we did it:
About iRocker
iRocker is a top brand in the stand-up paddleboarding (SUP) industry, known for its high-quality, durable, and innovative SUP boards and accessories. They primarily serve two markets: iRocker US (https://irockersup.com/) and iRocker CA (https://irockersup.ca/).
Their products are designed to cater to all skill levels, from beginners to seasoned paddlers, ensuring everyone can enjoy the thrill of paddleboarding.
The Results for US
Organic Traffic Growth
Our strategic SEO initiatives have significantly boosted iRocker’s organic traffic, drawing in more potential customers and increasing brand visibility.
At its peak, organic traffic surged to over 29,000 visitors, nearly 4x the pre-project numbers and representing a 32% increase compared to previous peak seasons.
Even in the off-season, our tailored strategy has kept traffic strong, maintaining over 20,000 visitors a month.
Keyword Rankings
In the span of over a year, it’s estimated by Ahrefs that we have accumulated a total of 7635 keywords in top 100 of Google, an increase of 70.73%, especially:
- 1126 keywords in top 11-20 (251.3% increase)
- 953 keywords in top 4-10 (210.8% increase)
- 509 keywords in the top 3 (232.4% increase)
Before
After
Notably, iRocker US has secured the top spot for numerous high-converting keywords we’ve recommended and optimized. Some of them are:
The Results for Canada
Keyword Rankings
In the span of almost a year, it’s estimated by Ahrefs that we have accumulated a total of 3172 keywords in the top 100 of Google, an increase of 348.2%, especially:
- 350 keywords in the top 20 (289.3% increase)
- 413 keywords in the top 10 (233.3% increase)
- 364 keywords in the top 3 (353.4% increase)
Before
Affer
Organic Traffic Growth
Our strategic SEO initiatives led to a significant uptick in organic traffic for iRocker’s website, drawing more potential customers to discover their products online. This surge in organic visitors not only increased brand visibility but also opened up new sales opportunities.
We’ve observed a significant increase in organic traffic over the past few months. During the peak season, organic traffic surged to over 28,000 visitors per month, x2 the figures from previous peak seasons and nearly x4 the numbers we saw before our project began.
iRocker CA has also secured the top spot for numerous high-converting keywords that we’ve recommended and optimized. Some of these keywords include:
“Partnering with Tech-One for our SEO efforts has revolutionized our business!
Their adeptness at pinpointing our ideal audience and their strategic execution have directly led to a steady uptick in our sales. It’s fair to assert that their contributions have significantly altered our path towards growth.”
Agata Hairston |VP of Marketing Branding & Design
The Challenges
Despite its recognition and the quality of its products, iROCKER has encountered several hurdles that have impacted its position in the competitive landscape.
- The paddle board market is increasingly crowded, intensifying competition for iROCKER, especially during major holiday sales periods.
- Although demand for paddle boards surged in 2020, it has since slowed, creating additional challenges for the brand.
- Quality issues in 2021 led to negative reviews, significantly affecting consumer trust during critical sales seasons.
- Fragmented information across various data silos has hindered iROCKER’s ability to present a unified and compelling online narrative.
In terms of SEO, iROCKER finds itself lagging behind major competitors such as BOTE, ISLE, and Gili. This gap highlights the need for iROCKER to strengthen its SEO efforts to improve visibility and attract more organic traffic.
What Tech-One Did Differently
Here’s how we delivered exceptional results for iRocker:
- Comprehensive Analysis: We started with a thorough audit of iRocke’s online presence to identify key areas for improvement.
- Strategic Keyword Focus: By researching and optimizing for relevant keywords, we significantly boosted iRocker US’s visibility in search engine results.
- Content Strategy: Our emphasis on creating engaging, SEO-rich content drove organic traffic and established iRocker as an industry leader.
- Technical Excellence: We enhanced site performance through speed optimization, mobile responsiveness, and streamlined architecture.
- Robust Link Building: Implementing a targeted link-building campaign strengthened iRocker’s authority and search engine rankings.
- Data-Driven Optimization: Continuous monitoring and analysis ensured our strategies evolved to meet iRocker’s evolving needs and goals.
Strategy Implementation
- Keyword Optimization
- Research and identification of focus keywords.
- Integration of focus keywords into content, meta tags, and headings.
- Content Creation and Optimization
- Development of high-quality, SEO-friendly content.
- Updating and optimization of existing content.
- Technical SEO Improvements
- Enhancements to site speed and performance.
- Mobile optimization and responsive design adjustments.
- Fixing technical issues like broken links, XML sitemap creation, and robots.txt optimization.
- Off-Page SEO
- Strategies for acquiring high-quality backlinks.
- Remove toxic backlinks
- On-Page SEO
- Optimization of title tags, meta descriptions, headers, and images.
- Ensuring proper internal linking and site structure.
- Ongoing Monitoring and Adjustments
- Continuous tracking of SEO performance metrics.
- Regular updates and tweaks based on performance data and algorithm changes.
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