Louis Vuitton
Link to website: https://vn.louisvuitton.com/vie-vn/homepage
50%
INCREASE INREVENUE
40%
INCREASE INEMAIL OPEN RATES
25%
INCREASE INCLICK-THOUGH RATES
Summary of Key Results
In collaboration with Tech-One, Louis Vuitton had achieved 120,000+ organic traffic monthly and a 421% rise in search engine rankings for targeted keywords throughout our collaboration.
This led to notable improvements in lead generation and sales, significantly boosting their digital presence.
Find out how we did it:
About Louis Vuitton VN
Louis Vuitton (https://vn.louisvuitton.com/) is a world-renowned luxury fashion brand, offers an exquisite range of products and experiences tailored for the Vietnamese market.
The brand offers a diverse range of products, including handbags, accessories, clothing, shoes, and jewelry, each reflecting a blend of tradition and modernity.
The Results
Organic Traffic Growth
The implementation of strategic SEO tactics resulted in a notable increase in organic traffic to Louis Vuitton’s website, as more potential customers discovered Louis Vuitton’s products while searching online. This organic traffic growth contributed to increased potential sales opportunities.
We’ve massively surpassed the expected KPI for organic clicks, increasing by 150% and x5 times the original proposed numbers that both parties had agreed on before the project.
Organic traffic on-site has also shown healthy growth over the months, averaging 120K visitors per month.
Keyword Rankings
Louis Vuitton’s website has achieved higher rankings for targeted keywords related to luxury fashion and accessories in the Vietnamese market. Keyword acquisition for LV has nearly doubled since starting in October.
This resulted in higher visibility in search engine results pages (SERPs) and enhanced brand exposure to potential customers.
Top 1 on “vòng cổ nữ cao cấp” (high quality necklace for women)
Top 2 on “vòng tay thời trang” (fashionable bracelet)
Top 5 on “khăn quàng cổ nam cao cấp” (high quality scraf for men)
“We’re thrilled to see the results of our SEO optimization efforts. Last December, we sold LV Trainer Sneakers through our CS hotline, and it’s clear that our work paid off. The LV Trainer PLP became one of the top 10 most clicked pages from Google and ranks high in our internal search queries. This shows a clear link between external interest and user engagement on our site.”
Jane Nguyen | Website Coordinator of Louis Vuitton Vietnam
The Challenges
- The brand faced challenges in attracting significant organic traffic to its Vietnamese-specific website.
- The website struggled with desirable keyword rankings and missed the potential of the Vietnamese market.
What Tech-One Did Differently
Here’s how we delivered exceptional results for Louis Vuitton VN:
- Comprehensive Research and Optimization: Conducted thorough keyword research to identify relevant and high-volume keywords specific to the Vietnamese market.
- Technical SEO Audit and Optimization: Conducted a detailed technical SEO audit to identify and rectify any underlying technical issues hindering search engine crawlability and indexing.
- Content Strategy and Creation: Developed a tailored content strategy focusing on creating engaging and informative content relevant to the interests and preferences of Vietnamese consumers.
- Create strategic backlink plan: Executed a strategic link building plan to acquire high-quality backlinks from websites relevant to the fashion industry to increase website authority.
Strategy Implementation
- Keyword Optimization
- Research and identification of focus keywords.
- Integration of focus keywords into content, meta tags, and headings.
- Content Creation and Optimization
- Development of high-quality, SEO-friendly content.
- Updating and optimization of existing content.
- Technical SEO Improvements
- Enhancements to site speed and performance.
- Mobile optimization and responsive design adjustments.
- Fixing technical issues like broken links, XML sitemap creation, and robots.txt optimization.
- Off-Page SEO
- Strategies for acquiring high-quality backlinks.
- Remove toxic backlinks
- On-Page SEO
- Optimization of title tags, meta descriptions, headers, and images.
- Ensuring proper internal linking and site structure.
- Ongoing Monitoring and Adjustments
- Continuous tracking of SEO performance metrics.
- Regular updates and tweaks based on performance data and algorithm changes.
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