NuMe Hair
Link to website: https://numehair.com/
45%
INCREASE IN REVENUE
12%
INCREASE IN EMAIL OPEN RATES
30%
INCREASE IN CLICK-THOUGH RATES
Summary of Key Results
In our collaboration with NuMe Hair, BiziBusiness significantly enhanced their online visibility and search engine performance.
By optimizing keywords, creating quality content, and building backlinks, we achieved a 163.76% increase in organic traffic in just 3 months.
NuMe Hair experienced a 338% rise in the top 3 keyword rankings, leading to a notable improvement in lead generation and sales.
Find out how we did it:
The Results
By employing this holistic approach, BiziBusiness successfully enhanced:
163.76% Increase in organic traffic YoY
Three months prior to our SEO campaign launch (March-June 2024), the client’s eCommerce conversion rate was up by 163.76% year-over-year, event count were up 164.3%, with key event increase by 231.75% YoY.
338% growth in the top 3 keyword rankings
Our on-page and off-page optimization efforts drove 2,021 keywords to the top 3 rankings in search engine results pages (SERPs) in July 2024 – a significant increase from 598 top 3 keyword rankings in July 2023.
A 30% increase in Google CTR
BiziBusiness’s SEO campaign also delivered significant wins for NuMe, increasing their click-through rate (CTR) by 30% and 78,100 additional total clicks.
Position 1 multiple high-volume keywords
Not only did NuMe earn huge gains in Google Search position, but they also blew away the competition with a steep rise in keywords that appear on page one of SERPs.
“Working with Tech-One SEO Agency has been a game-changer for NuMe Hair. Their expert team significantly boosted our online visibility within just three months.
Their team is not only knowledgeable and professional but also genuinely cares about our success. They took the time to understand our brand and tailored their strategies to meet our specific needs.”
Sabrina Maren | Founder & CEO
The Challenges
When they first come to us, NuMe Hair has an average of 2.6M impressions and almost 36.5K clicks per month.
However, during the lastest three months, revenue from organic traffic has kept dropping, decreasing by 21.9% compared to the previous 3 months.
Upon further analysis, we’ve found that:
- All of the highest-ranking keywords of NuMeHair are mostly branded keywords and blog post keywords only.
- This makes the website depend too much on the brand name, and top of funnel Informational keywords.
- There’s needs to be more of a focus on the Commercial and Transactional keywords to drive Revenue growth.
What BiziBusiness Did Differently
Here’s how we delivered exceptional results for NuMe Hair:
- Comprehensive Analysis: We started with a thorough audit of NuMe Hair’s online presence to identify key areas for improvement.
- Strategic Keyword Focus: By researching and optimizing for relevant keywords, we significantly boosted NuMe Hair’s visibility in search engine results.
- Content Strategy: Our emphasis on creating engaging, SEO-rich content drove organic traffic and established NuMe Hair as an industry leader.
- Technical Excellence: We enhanced site performance through speed optimization, mobile responsiveness, and streamlined architecture.
- Robust Link Building: Implementing a targeted link-building campaign strengthened NuMe Hair’s authority and search engine rankings.
- Data-Driven Optimization: Continuous monitoring and analysis ensured our strategies evolved to meet NuMe Hair’s evolving needs and goals.
Strategy Implementation
- Keyword Optimization
- Research and identification of focus keywords.
- Integration of focus keywords into content, meta tags, and headings.
- Content Creation and Optimization
- Development of high-quality, SEO-friendly content.
- Updating and optimization of existing content.
- Technical SEO Improvements
- Enhancements to site speed and performance.
- Mobile optimization and responsive design adjustments.
- Fixing technical issues like broken links, XML sitemap creation, and robots.txt optimization.
- Off-Page SEO
- Strategies for acquiring high-quality backlinks.
- Remove toxic backlinks
- On-Page SEO
- Optimization of title tags, meta descriptions, headers, and images.
- Ensuring proper internal linking and site structure.
- Ongoing Monitoring and Adjustments
- Continuous tracking of SEO performance metrics.
- Regular updates and tweaks based on performance data and algorithm changes.
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